Which ISP Has the Best Ping? And What is lag and latency?

Which ISP Has the Best Ping? What to look for when shopping for broadband services in the UK – latency, connection quality, and packet loss.

High speed gaming and virtual reality are in the forefront of today’s technology. This means that the majority of gamers require broadband connections to have a truly enjoyable experience.

Even those with the fastest connections still find themselves in the unfortunate position of having lag or other connection issues. This guide will give you a quick and easy to follow overview of what you need to know before you spend your hard earned money.

Table of Contents

Which ISP Has the Best Ping? And What is lag and latency?

In this article we’ll cover some of the most commonly asked questions about broadband and the best broadband service for gamers. Then we’ll dive into how to shop around for the best deals. Finally we’ll cover some of the best broadband services for gamers based on what you’re looking for.

What’s the difference between ping, latency and lag?

These questions are going to get you a little bit worried. But don’t worry, we’re here to help!

If you’ve ever been frustrated by an Internet connection, whether it’s slow, unreliable, or unresponsive, then this is a good place for you to start.


Ping is a term used to describe the speed at which a webpage appears to a user’s browser. The goal is to keep things fast so people are able to use the site without experiencing any downtime or slowdowns.

Ping is measured in milliseconds. A low ping time means that the page loads quickly and isn’t blocked by any other connections, whereas a high ping time could mean that users have to wait for content to load before continuing to navigate.


In contrast to ping, latency describes how long it takes a response to a request to arrive after the request has been made. Latency is measured in milliseconds, and can also be divided into two parts:

End-to-end latency – how long it takes a request to go from the source to the destination

Round-trip latency – how long it takes for a response to return to the sender

What this means is that if a website is responding slowly, but the page loads in just a few seconds, it’s more likely that the issue is the server (where the page lives) than it is the client (your browser). 

A good rule of thumb is that any latency above 50ms is too high. Anything below 10ms is too fast. Anything in between is just right.


You’ve probably noticed that your web pages don’t always seem to load as fast as they should. You might find that the content is loading and then disappears, or loads but doesn’t actually display on the screen.

This is the result of “lag” which is basically the time it takes for data to travel from your computer to your browser. This is caused by the data being sent over the network, and the time it takes for the data to be delivered to the browser.

If you’re getting lag, try to see if it’s affected by the data type. Images are usually heavier data types and therefore take longer to transfer. Also, if your connection is slow, you’ll have to wait longer for the content to arrive.

If you’re looking for the best ways to measure performance and troubleshoot problems, check out our article on troubleshooting, and learn how to set up your own performance monitor.

What does ping mean?

Ping is a term used to describe the speed at which a webpage appears to a user’s browser. It can be measured in milliseconds or seconds. For example, if a page takes 10 seconds to load, then it is said to be loading slowly. If the page loads in less than 1 second, then it is said to be loading fast.

“Ping” refers to the speed at which a page appears to a user’s browser, and is an important metric for measuring how well a website performs on mobile devices. Ping is one of Google’s ranking factors. It measures how quickly a web page responds to a user’s search query and loads other content on the page.

For example, a website that is slow to load may feel “slow” to a person accessing the site.

Ping is used in marketing to measure the speed at which a web page is loaded, or the perceived performance of a web page on a website.

Ping is not an official standard measurement but it is often used as a metric to compare the performance of web pages in a website. 

A web page can be pinged by the user or a third party tool. The most common methods of pinging include using an online service like Pingdom or WebPageTest to view a website’s response time, or using an offline tool such as Google PageSpeed Insights.

For websites where content is changing or new content is being added, it is best to use an online tool as they will test your page as it changes.

Is my ping good? How can I tell if my ping is acceptable?

The lower the ping result, the faster your gaming experience will be. Ping is the measure of time that a data packet takes to traverse between two devices. The longer it takes, the slower the connection. The less time it takes, the faster the connection.

When gaming online, ping is a vital part of the connection between your computer and your game server. As a gamer, you want to be able to enjoy your gaming experience while minimizing latency (the time delay between your actions and your screen), which means you want to have the fastest possible connection.

For most people, the ping for their internet connection is usually around 50ms. For gamers who are at home and on a wired connection, this number is likely lower, or close to what most gamers experience.

The problem is that for mobile users, especially for users in rural areas, this number can be much higher. If you’re a gamer on the move and you’re constantly moving around, the lag could make you feel like you’re playing on a different platform than your desktop.

The reason this happens is because of latency, which is the measure of the time it takes for data to travel from a source to a destination.

Is latency important for gaming?

Latency is important to an online gamer. Latency refers to the time it takes between the moment the video game player clicks a button on his/her keyboard or mouse and the moment the input is received on the server end.

In other words, the more delay there is in the transmission of the data, the longer it takes for the game to respond to the click and move the characters.

The issue with latency is that some games can cause a significant delay in game play, and some games are so sensitive to latency that the player will notice a delay if there is even a slight pause. This can cause problems for the online gamer in certain games, especially those that require precise timing.

How does lag affect my gaming?

When you go to watch a movie on Netflix, you expect to see the whole thing. Not only do you want to see every frame, but you expect it to be uninterrupted.

Consider what happens when you play an online game. Along with the lag, other things are happening in the background. A connection issue may be causing the issue. This is true whether the connection is wired or wireless.  

And then there’s the server that’s handling all the requests and sending the content. And finally, there’s the actual video content being sent from your device to the server, then back to you.

Now take that into account with all the other users that are online and you’ve got a recipe for a really frustrating gaming experience. You might be able to play at your computer with the graphics turned up to high.

You might be able to play with the game set to low graphics to try to reduce the amount of data being sent. But the more people that are on, the longer it takes to load and the more you may need to wait for your turn.

Congestion can affect your gaming experience and can cause lag, but so can the connection itself. If you’re in a remote area with poor internet connectivity, your connection might not be as reliable as you’d like. This can cause lag, but it can also cause other issues, like having to constantly re-establish a connection.

How do I make sure I have the best ping and latency possible?

One of the biggest issues for gamers when playing online with friends is latency, which is basically how long it takes a message to travel between the sender and the recipient.

To avoid this, it is important to consider what kind of device you’re using to connect and how much power it has.

If you’re using a low-powered computer, your latency could be really bad and the game won’t seem as smooth as you would like.

It may take a few hours to get used to this, and you might need to adjust your settings. When you use a low-powered device, it’s important to prioritize the settings to increase your latency. 

Thank you for reading our article, and in conclusion we hope that you have learned about ping, latency and lag, and how to reduce the amount of lag you experience when you’re playing games online. 

See you next time!